CASE STUDIES
THE CHALLENGE
When the owner of MyContractorsLicense.com acquired the business, he inherited a Google Adwords campaign that was working “OK.” He wanted to squeeze more ROI out of the campaign but didn’t know how.
THE CHALLENGE
Orange Aluminum ran a DIY Google Adwords campaign and felt it was not running at an optimum performance level. Being a true e-commerce business with no brick and mortar location, they wanted to extract more ROI out of the campaign, monitor the invalid clicks, narrow the focus of their marketing efforts, and track conversions.
THE CHALLENGE
The marketer at Techspace revamped the Owned and Earned portfolio by managing multiple social media accounts, completing a website facelift, and created buzz though PR and seminars.