Your website has many plates to spin at the same time.

First, the visuals must be attractive enough to grab visitors and keep them engaged. Your layout must be clear and well-structured enough to navigate with ease. Your content must be well-written, easy to scan, and appropriate for your target demographic.

However, one area you might not give enough consideration is speed. Continue reading →

As search engines evolve, businesses may well struggle to keep their websites optimized for the latest algorithm.

Failing to update a site is a huge mistake, and the subsequent drop in rankings can cause setbacks for a brand – and putting it right costs time and resources. Most of the changes implemented by Google are designed to improve user-experience and help sites of the highest quality perform better, but falling behind can be hugely annoying (to say the least). Knowing how to stay in-line with the latest trends, though, is hard. Continue reading →

In recent years, Google’s war on black-hat optimization techniques has continued to become more brutal. Panda and Penguin updates make manipulating search indexers harder than ever, weeding out sites still employing unethical or unsportsmanlike methods and creating a fairer playing field for those following the rules.

When Google released their Penguin update back in 2012, more than 1 in 10 search results were affected immediately: content of a poor quality was eliminated and some sites vanished. Google’s penalties are designed to make businesses and site-owners re-think their approach to online-marketing: if their content-strategy sees their rankings drop severely, then they need to cultivate a re-imagined campaign.

How can businesses recognize when their site has been affected by a Google penalty? Continue reading →

Orange County has a lot of SEO agencies, so how can you know which one to pick? We suggest you do your research before making a decision because the wrong SEO agency can end up damaging more than your wallet—they can damage your reputation online and your relationship with Google.

However this article isn’t meant to scare you or to shame the companies that bring our industry down. We simply want to arm you with the knowledge you need to make the right investment. The following are three things you should look for in any Orange County SEO agency you decide to work with. Continue reading →

Not all SEO companies are created equal. Between the vast amount of misinformation regarding SEO online and the wild promises that many SEO companies make, it’s easy for Orange County business owners to get taken advantage of by the wrong company.

For this reason we suggest you always look for SEO companies that openly share case studies with you. However, that’s not to say that SEO companies lacking case studies are looking to rip you off or take advantage of you. They are just not likely the best candidates for handling your SEO needs. Continue reading →

SEO used to be the only thing flying in Internet Marketing.

Find tons more traffic through search engine ranking and you’ll get tons more sales.

Google’s Penguin update in April 2012, and several important subsequent updates to the way that Google ranks and displays search results put a huge damper on all that SEO hysteria. It wasn’t an Earthquake that was immediately apparent, but the devastation to SEO practices has been near total.

Amateur SEO buffs have still not recovered and probably some half of all the people working in SEO still do not quite know what a post-Penguin SEO strategy should look like.

For folks whose only strategy was optimizing with ample keywords and keywords in just the right places, SEO may very well be dead. It simply stopped working. But… Continue reading →