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Client List Testimonials Case Studies
Challenge :
In 2004, Fieldstone Homes was getting ready to launch a large development, known as "Sycamore Creek", with over 2,000 new homes in the Southern California market. As a home building company, they were very experienced at the traditional marketing methods of print, radio, TV, direct mail, etc. However, they realized that a large percentage of their target market, 30 - 50 year olds, were also using the internet to assist them in their hunt for a new home. Therefore, they contacted Nett Solutions, Inc. to assist them in developing a cohesive internet marketing campaign.
Solution :
We worked with them to identify some of their specific market demographics - (new homes vs. existing homes, the city and area they were in) and put together a very aggressive internet marketing campaign using fixed fee, Search Engine Placement.
Results :
The results were astounding. Traffic to their website skyrocketed. Requests for information through their website went from virtually nothing to over 1,000 requests per month. Sales, the ultimate test, were above expectations. In fact, when buyers were asked what sources they used to learn about Sycamore Creek, the internet was the single largest source given - larger than print, billboards, word of mouth, etc. Surprisingly, the only internet campaign that Fieldstone ran was the Search Engine Placement campaign thru Nett Solutions. Additionally, despite the fact that it was the single largest source of sales for Fieldstone, the cost to run the internet campaign was less than 1% of what was spent on their print campaign!
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